Newsletter #015 – The Pantene Moment
Am I the only one old enough to remember, the supermodel, Rachel Hunter, as a girl in her late teens promoting Pantene Shampoo?
The advert showed how if you used Pantene for long enough you went from tangled messy hair to lovely straight shiny hair. The slogan was, it won’t happen overnight but it will happen.
That is exactly what happens when you are building an online business.
The Hard Slog
It seems you are spending long hours, month after month and nothing happens. Then all of a sudden there’s a sale, then another and slowly but surely the sales are consistent and growing day after day.
This is what I call The Pantene Moment. That moment when months of work start paying off.
Let’s be honest here, it takes about 6 months of daily blogging, creating backlinks between blogs and products, sorting out SEO and posting to your preferred social media platforms before anything starts to happen.
The Big Announcement
In previous newsletters, I challenged you to write 30 blogs in 30 days. The reason for this:
1. It’s the big announcement that you have an online business
2. It gets the attention of Google and other search engines
3. It puts the content on your blog site to show you know what you are talking about and your site should become the “go to” site for information
4. It’s your training ground.
The Big Announcement
No one knows you are in business if you don’t tell them. Make a splash, make it something people are seeing all the time. A blog a day, shared and posted on social media platforms gets you in front of lots of people.
Most people will see your post and immediately forget it. With the volume of posts online people need to see you on average 27 times before they remember your business and start thinking about buying from you.
30 Posts in 30 days shared to your social media overcomes that hurdle.
Google & Other Search Engine Rankings
Many people start and stop with their online business. Google likes to see consistent information, and good value content before they start indexing your content and promoting it. They want to know if the content is current and has value.
30 blogs in 30 days shows Google you are serious about your business.
Become the Go-To Expert.
When searching for online information, one blog usually doesn’t provide the information wanted. Research is about reading lots of blogs, digesting the information and forming your own opinion.
When you have lots of content on your blog site, readers will often read more than one blog. They want to know the information they are getting is good and reliable.
30 blogs in 30 days will make you the Go-To Expert.
It’s Your Training Ground
Nobody is instantly great at what they do. They train to be that good. Writing content is the same. Practice makes perfect.
The more blogs written, the more skillful you become at learning what works and what doesn’t work. This is where you learn the craft of writing sales copy.
By monitoring the response from people engaging with your blog, you learn what works best in getting their attention and refine your blog to engage more.
30 blogs in 30 days helps you practice the art of writing and makes it easier to become consistent at providing information on a regular basis.
The Magic 6
After 6 months of consistently providing content something magic happens. The first sale.
Over 90% of online entrepreneurs get their first sale at the 6-month marker. This is because they are becoming a master at writing sales copy.
If sales are coming in after 6 months, do you have the right sales copy for your product? Question your skill not the product being sold.
Continually improving your skill in writing copy will provide the Pantene Moment.
This Week’s Action Step
If you haven’t already started the 30 blogs in 30 days challenge, now is the time to start.
If you already have blogs go through them, see which ones bring in the biggest engagement and how you can edit the existing ones to attract more engagement.
Quick Affiliate Products has more content about writing blogs, sales and marketing
https://courses.karennewtoninternational.com/products/courses/view/1136385
The Online Entrepreneur Website
I created The Online Entrepreneur Website as a site of learning and resources to help grow an Online Business – visit https://theonlineentrepreneur.co.uk regularly as more content is added each week.
Connect with me on
X – @newydd105 (formerly Twitter)
Instagram – @karennewtoninternational
Facebook – https://www.facebook.com/karennewtoninternational
Website – https://theonlineentrepreneur.co.uk
Some Products to Help You Build an Online Business
Affiliate Marketing Book – Available on all Amazon Book Sites – Check the site best for your location.
Note: Clients in Northern Ireland may have problems buying the book from Amazon UK due to Brexit and may need to use one of the EU sites. Often there is an “Out of Stock” message. This means you will need a different Amazon site or the ebook version.
Quick Affiliate Products has more content about writing blogs, sales and marketing
https://courses.karennewtoninternational.com/products/courses/view/1136385
Chat again soon
Karen
Karen Newton International
Wealth Income Lifestyle
3x #1 International Best-Selling Author
