Newsletter #007 – Social Media Marketing, Twitter/X
It was sensational, fun and quirky – how to send a message that someone understood in 140 characters or less. Yes! I’m talking about Twitter.
It may have changed a lot since Elon Musk took over but there is no doubt it is still a powerful platform for getting attention to the products and services you have to offer.
But first, let’s recap what we’ve covered so far about Social Media Marketing
In newsletter #005 we talked about the roles and types of information provided on Facebook. How to use your timeline, Facebook Pages and Facebook Groups. Each has a different role and it is important to understand how to use each tool especially now Facebook is introducing a paid service to comply with EU legislation.
Instagram Social Media Marketing was covered in newsletter #006.
Each platform has a different type of content requirement by the viewer and Twitter (now known as X) has it’s own way of presenting content to garner followers and viewers to the product or service.
Twitter was the first social media platform I used, joining in 2009. Despite all the changes, it is the one I still like the most.
Twitter is breaking news and current affairs. It’s like switching on the Television and getting the latest news. When you post to Twitter, you are posting the latest news about your product or service.
Images and Gifs work well on this site, but the main communication on this social media platform is short concise tweets (texts) with hashtags.
If you have a paid account you can create threads which many top marketers are using to provide longer content.
I use Twitter to find out the latest information for markets, market opinions and topics I’m interested in. So, when I log in to Twitter, I put in the search bar the topic or a hashtag that I want information about. Then I find the people I know and trust to provide accurate information.
When it comes to interpreting this social media platform for your business, think about some headlines that will draw the customer to your account, just like you would when you search an online newspaper. The headlines grab your attention. It is the same with Twitter.
It is on Twitter that I get the most success with signups for lead magnets. Create the headline and provide a link to sign up.
To get the best results on Twitter, you will need to post regularly. 6-10 posts per day as a minimum to build your following.
Twitter is often overlooked but is still a very powerful platform for getting free advertising for your product or service.
This Week’s Action Steps
Create a Twitter account.
Follow me on @newydd105
Create some headlines about your product and tweet them.
The Online Entrepreneur Website
The aim of The Online Entrepreneur website https://theonlineentrepreneur.co.uk is to provide a resource to help visitors grow their online business. It is a work in progress with new material added weekly.
The resources include
- Articles for growing an online business for beginners and more advances
- Back issues of the Online Entrepreneur Newsletter
- Courses that will help you grow your online business
- More content coming soon…
Connect with me on
X – @newydd105 (formerly Twitter)
Instagram – @karennewtoninternational
Facebook – https://www.facebook.com/karennewtoninternational
Website – https://theonlineentrepreneur.co.uk
Some Products to Help You Build an Online Business
Affiliate Marketing Guide to Making Money Online Book – Available on all Amazon Book Sites – Check the site best for your location.
Note: Clients in Northern Ireland may have problems buying the book from Amazon UK due to Brexit and may need to use one of the EU sites. Often there is an “Out of Stock” message. This means you will need a different Amazon site or the ebook version.
Quick Affiliate Profits Training Course has more information about writing blogs, sales and marketing especially for people starting with little or no money.
https://courses.karennewtoninternational.com/products/courses/view/1136385
Affiliate Marketing Booster Strategies Training Course covers creating funnels using free software. If you have purchased Quick Affiliate Profits Training there is a discount code for this course.
https://courses.karennewtoninternational.com/products/courses/view/1136386
Social Media Marketing is a powerful tool to help grow your online business especially when you understand what type of content to provide on which platform.
Chat again soon
Karen
Founder Karen Newton International
Wealth Income Lifestyle
3x #1 International Best-Selling Author
