10 Ways To Grow A Membership Site

Key Takeaways

10 Ways to grow an online membership

1. Understand Your Target Audience
2. Offer Valuable Content
3. Engage with Your Community
4. Implement a Clear Value Proposition
5. Utilize Social Proof
6. Optimize Your Onboarding Process
7. Offer Free Trials or Freemium Options
8. Implement Effective Marketing Strategies
9. Encourage Referrals and Word-of-Mouth
10. Continuously Improve and Innovate

 Memberships offer significant benefits to both the customer and the business from access to unique content for the client and recurring income for the business.

In this blog we provide 10 tips for how to grow an online membership and provide value to customers.

By focusing on these strategies, you can attract new members, retain existing ones, and create a thriving online membership community.

 A membership site is more than a revenue stream; it’s a dynamic community where value begets loyalty.

Here are 10 tips to grow an online membership.

Understand Your Target Audience

Memberships offer content and/or experiences that can only be accessed through the membership.

One of the first aspects of the membership, is to understand what your clients want and need.

Providing content and experiences relating to their needs will make it easier to attract members.

Offer Valuable Content

What is valuable content for your customers?

Once you understand your members needs then the type of content that is valuable to them becomes easier to identify.

I offer a tiered membership because it was impossible to meet customer needs in just one membership.

For example – I teach clients how to make money using the same strategies I used. That is build an online business and invest the profits.

So, through the tiered membership clients learn in tier one how to build online businesses. In tier two how to start investments and in tier three advanced strategies for investment growth through joint ventures.

Content that is deemed valuable in tier one membership is not valuable in tier 3 membership.

Understanding members needs has led to the tiered system where each tier meets a specific need.

Engage with Your Community

Building engagement within the community is perhaps one of the more difficult aspects of a membership. The level of support within each community varies.

It is a good idea to have some members who are active and can support other members so the community can grow and become self-sustaining.

This provides you with more opportunity to concentrate on providing value and growing your community.

In my memberships I use different platforms for running the community depending on the tier.

Some of the platforms I use are

1. Facebook Groups
2. Messenger Groups
3. Membership Software Group – community feature where I host my memberships.

Different platforms meet different needs for the clients. Once you understand your customer needs you’ll find a platform that best suits their membership.

Implement a Clear Value Proposition

As you grow your community, having a clear value proposition is essential.

Communicating the benefits of membership and showcasing members successes will help to attract potential members who are looking for similar success.

How you share the success can be through social media and websites.

The more you showcase how successful members are the more members you’ll attract.

Utilize Social Proof

There is nothing I like more than to share our joint venture success stories.

Each new property deal or share investment strategy is a great step to showing members that if you work with me you’ll one day be here as well.

Network Marketing Companies (MLM) are an example of how they reward their members, publicise their successes and help their members to grow their businesses.

I’m not saying that you need to operate on their level but show the successes your members can enjoy.

Each time a Karen Newton International Joint Venture completes on a deal, I share it to my business pages on social media. The feedback is phenomenal.

Optimize Your Onboarding Process

There are ways to optimize the onboarding process making it more valuable to customers.

In one membership, clients get free copies of my books. Each month a new book is released encouraging them to remain members for longer.

One of my friends runs a membership where she offers a free business audit to facilitate growth.

She doesn’t do the audit herself but rather one of her clients’ business is auditing. The member offers the free audit as a way to attract new clients as part of his business model. It become a win/win for both businesses.

Offering something extra special as part of the onboarding process provides more reason for members to feel special.

Offer Free Trials or Freemium Options

Within parts of our memberships, we invite potential members to see what they will be getting.

For example – we offer joint venture opportunities as part of our memberships. One joint venture is joining our US Share Trading Clubs. Clients can attend a trading session and see if they like the buzz of trading shares.

It costs nothing to provide a free opportunity to look inside a club but it has a high conversion rate for people to join the membership so they can get access to the US Share Trading Club Joint Venture.

Implement Effective Marketing Strategies

Many marketing strategies can be used to bring in more clients. Some that I use are

1. Social Media post
2. Email Marketing
3. Content Creation
4. Speaking at Events
5. Webinars
6. Networking Events

Paid advertising is another strategy to attract customers however, when the other marketing strategies are working effectively, paid advertising rarely required.

Encourage Referrals and Word-of-Mouth

Referrals is a good way to build a membership.

With my memberships, I offer members incentives for every new member that joins the KNI Mastermind Membership.

When members are enjoying the content and see opportunities to earn a little extra or reduce their membership fee for a period they are motivated to recommend your product or services

Continuously Improve and Innovate

Nothing ever stays the same, if it did we would still be chipping messages on a stone table instead of sharing information via the internet.

For memberships to retain their perceived value it should continuously improve and innovate

Stay in touch with trends and new products or services for your industry. Share the information within your membership. This creates fomo (fear of missing out) which drives increased demand for membership and increases retention.

But ensure it is what the members want.

I created the 3 tier membership system for my business to meet customer demand within my business structure that met everyone’s needs.

10 Ways to Grow a Membership

These tips will help you grow a membership that is evolving and meeting customer needs.

Work on your membership daily through creating a community that supports one another and you’ll have a wonderful business model that will benefit both the business and the member.

Karen Newton International Memberships