Newsletter #029 – Brand You
Coca-Cola is a brand recognized around the world.
It wasn’t always a recognized brand. It took time and money to build the brand.
So, how do you compete?
Business Name
In recent newsletters, we have talked about getting your website and content ranked on Google.
Part of building the website is having a domain name unique to you.
For instance, this newsletter is part of the website https://theonlineentrepreneur.co.uk
But the brand that this is associated with is Karen Newton.
The website is https://karennewton.co.uk
While there is a separate website associated with the newsletter. The whole thing comes under the umbrella of the brand Karen Newton.
This has been done for a specific reason – branding
Brand You is Totally Unique
You are a totally unique person who has a story to tell and share with the world.
Brand You achieved your success in a different way to someone else.
For example – my background in Taxes and Banking set up a foundation in understanding finances. Another person who has successfully built their wealth may never have worked in taxes or banking so may have to learn more about finances for their foundation.
Each person is unique and will have a different perspective on their success journey.
Brand You can be a successful brand because no one else has the background or knowledge that you have.
Build Your Brand
Trends are showing the more you customise your brand to you personally the more you attract search engine rankings, followers and ultimately customers.
In last week’s newsletter we talked about the niche being your personal experience and stories when writing blogs.
This helps to build brand you.
As Google and other search engines looks for authority on websites, they are wanting to know more about brand you.
Gone are the days of buying loads of domain names and having lots of websites with no name associated.
Everything today is about proving you are the best. You have the experience and you have the knowledge.
Brand you is becoming the most important part of being online and getting higher rankings.
Create the Umbrella Brand – You
There is nothing stopping you from creating brand you as a website and then linking back to other websites that you have.
Create an about you page and/or other websites page. Here you can link to your other websites but also get those websites to link back to you.
This helps with your authority and expertise.
In karennewton.co.uk, I refer to my background, my expertise and link various other websites. This way search engines can identify that I have several websites and they all help establish my authority.
Include Other Topics
For as long as I can remember, I was always told to niche down to a small niche and build my website from that.
Things are changing.
As part of brand you, people want to know more about you and what you do.
For instance, I’m an online entrepreneur who teaches clients how to build online businesses and invest the profits into property, digital assets and commodities.
Yet, I can put a post together about fitness and how important fitness is to ensuring I’m able to build my business.
Fitness attracts other people to the website, increases the size of the audience but essentially still tells clients about building wealth.
Don’t be afraid to show another side of you and brand you.
Pivot is the new buzz word. Showing how you build your brand, sharing your story and also sharing what additional things you need to learn along your journey helps to solidify your brand. It proves that you are willing to pivot to what you need next to grow you, your brand and your business.
Don’t be afraid to experiment and show multiple sides of who you are and how that impacts the success of your business.
This Week’s Action Step
What links do you have on your website?
What do you need to do to increase the links.
The Online Entrepreneur Website
I created The Online Entrepreneur Website as a site of learning and resources to help grow an Online Business – visit https://theonlineentrepreneur.co.uk regularly as more content is added weekly.
Members Only Membership
The “Members Only” Membership site has had a makeover with a new course added “Online Business Mastery – Business Starter” aimed at helping members grow an Online Business. The cost of the course is included in the Membership Fee of £9.97 per month. Live coaching sessions start in January 2024 at no extra cost to members of “Members Only”. https://courses.karennewtoninternational.com/membersonly
Newsletter Backlist
A backlist of the newsletters published to this website are available at https://theonlineentrepreneur.co.uk/published-newsletters/
Connect with me on
X – @newydd105 (formerly Twitter)
Instagram – @karennewtoninternational
Facebook – https://www.facebook.com/karennewtoninternational
Website – https://theonlineentrepreneur.co.uk
Some Products to Help You Build an Online Business
Affiliate Marketing Book – Available on all Amazon Book Sites – Check the site best for your location.
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Quick Affiliate Products has more content about writing blogs, sales and marketing
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Chat again soon
Karen
Karen Newton International
Wealth Income Lifestyle
3x #1 International Best-Selling Author
