Know, Like and Trust Marketing
Without customers, there is no business. But, how do you attract the right type of customers for a business?
Know, like and trust marketing is a strategy to create organic growth within a business, reduce advertsing budgets and generate repeat customers eager to promote a business.
What is Know, Like and Trust Marketing?
Know, like and trust marketing is a strategy to build a relationship with potential customers so that when they make a buying decision the seller is already known, liked and trusted.
Before looking at Know, Like and Trust Marketing take a look at the research customers do online and the conversion rates.
- Recent data shows that 81% of people will research a product online before making a buying decision. (source: GE Capital Retail Bank) with a 15% conversion rate on physical items where detailed information about the product is available.
- Digital product sales are slightly different with an industry average between 3% – 5% conversion.
- Anything above 5% is considered a good conversion rate with some sellers achieving between 10% – 11.45%.
Know, Like and Trust becomes more important because when a potential customer is researching a product or service on the internet you want them to research and purchase through your site.
Building a relationship with potential customers is where Know Like and Trust Marketing is an essential tool and skill. It is letting customers get to know you. The more they know about you the more they like you. Once they have the know and like they are likely to trust you and make a purchase.
The Rule of 27
The rule of 27 is a marketing term that surmises a person only sees one in three adverts in front of them. They only take action when they have seen the advert nine times.
Based on this calculation a buyer will need to see an advert around 27 times before making the decision to buy.
Building know, like and trust will help a brand stand out more and reduce the number of times a person needs to see an advert before buying. It is one of the reasons, top online entrepreneurs spend hundreds of thousands even millions on getting their adverts in front of potential clients multiple times.
Know, Like and Trust is essential to keep a brand at the top of a person’s buying decision.
Spending hundreds of thousands on marketing is not viable for small businesses and start-up businesses. Organic growth is very important and that is achieved through know, like and trust marketing.
How to Build Know, Like and Trust on Social Media
Social media is an everyday part of most people’s lives.
While scanning through all the posts or videos on sites the viewer is bombarded with advertising. Sign up for this or buy now at a never-to-be-repeated price. The advertisers are looking for impulse buyers. People who simply have to buy this now.
The most successful sellers on social media are the sellers who have built a relationship with clients through know, like and trust marketing.
These customer know the seller, like what they see and have over time learned to trust them. Then when the seller is advertising a product or service it is more likely to be seen by the customer who recognises the brand and are more likely to buy.
Social Media is perhaps one of the easiest ways of building know, like and trust.
People are used to creating conversations in the comment sections of posts. I frequently see feedback or questions being answered. They are not pushing products but simply answering a question and being as helpful as possible.
Online Groups see many people chatting and supporting complete strangers. It is one of the reasons top sellers often have their own groups. An online group is a targeted audience already interested in what the buyer sells. They are more inclined to engage with the seller and buy through them.
Most high-profile online sellers will have a business page where they can provide information and products.
For example, have you looked at Tony Robbins’s facebook page? Content, quotes and sales.
One area some people fall down on is being argumentative or putting up negative posts.
As an Online Entrepreneur, the key thing is to always show the good side. The side that is courteous consistently shows up and is helpful. Being negative or argumentative does more harm than good.
Remember bad news travels faster than good news. People tend to remember bad news and that can be damaging to the business brand.
Having a variety of ways customers can engage with the seller provides the customer with a way of getting to know, like and trust the seller.
How to Build Know Like and Trust on a Website.
Content is a great way to build know like and trust on a website.
Have you ever visited a website that is purely a sales page with lots of advertising? Potential customers will often visit a site once and never go back again.
Providing informational content on a website gives potential customers a reference point to go back to time and time again. It is a resource for the visitor.
Google and other search engines put a lot of emphasis on providing visitors to a website with consistent and informative content. They judge a website by how long a person stays on the website.
Many people fear providing information on a website thinking customers will take what they want and not go back or buy a product.
There are two things to remember
- Information provided on websites is industry-related information that can be obtained from any good site and not the “how-to” do something. The how-to is reserved for whatever is being sold – such as digital products.
- The more information available to potential customers, the more likely they are to buy from that site.
If there is good content and plenty of information the visitor is likely to stay and keep reading or bookmark the site and return several times.
This sets your website apart as a good resource, providing good content and an authoritative site.
Viewers will know like and trust the site.
This also helps the rankings for your site go higher. The higher the rankings, the higher views the site receives and more sales.
Create a Recommended Resource
Become known as the go-to person. The person who will provide information and is accessible online.
The top online marketers will answer as many questions as possible. They will share their experiences. They will be as helpful as possible. They are building the know, like and trust relationship with potential customers.
In building this relationship they are creating a resource that can be recommended to other people which in turn grows their audience and sales.
Know, Like and Trust Marketing is about being helpful, consistently showing up and making the customer feel appreciated and important. Customers will throng to your products and your bank account will thank you.
